The St. Pete Beach Classic is a series of running events in late January of each year.
The primary market for this race runners in the North East. The majority of the advertising for this race is done in running journals around the Boston Marathon and Chicago Marathon. The goal is to attract runners from the North East US to a well-run race in January, in Florida. Our concept was to express; The natural beauty of Florida, warmth, running, and grandness.

Here is how it worked out in the Ads, Billboards, Registration and Brochures, Race Tee-Shirt.

St. Pete Beach Classic Brand Image

This image was developed to be used throughout all branding applications for this event. Sunrise Design Studio developed Print advertising, Web Site, Billboards, Brochures, Posters and Event Tee-Shirts for this event. The goal was to attract Northern runners to an event in January in Florida. It was a huge success!

St. Pete Beach Classic LED Billboard