Business Automation Specialists, Inc., BAS is a small business with a very specific HR/Payroll product that integrates with larger software to improve functionality. 

We began this branding process with the Success Story seen here.

Utilizing a professional design we united the branding of BAS with the Sage Software brand image through the use of color, image, and organic feel. Adopting the Sage palette in conjunction with the BAS logo colors will set the tone for the template and unite the brands in an initial level. Sage’s branding uses single images of confident, happy people will also be employed, however, the single person image was advanced by using multiple people as in a relationship, expressing the combination of multiple systems.

Finally, the integration of the sharp and solid BAS logo will be united with the organic Sage brand image through the use of a curved triangle shape.

Our third objective was to loosely link BAS with Sage Software's branding so that BAS software components may be sold as part of a larger package. We used a curved triangle to unite the two brand images. BAS, with its solid, triangle look, and Sage with its organic and personal approach. Our goal was to express both.