A3 Education Software was looking for an updated image. 

While they did not want a new logo, they did desire a new look for the company.

A3 Education Software develops software systems for educational districts to be used in schools and classrooms. Their software easily tracks student, classroom, and teacher performance and needs. The key word here is easily! With useable graphs, teachers are literally steps away from discovering the specific areas individual students need assistance in. For example, they are not just suffering in math, they are actually great at Multiplication but need help with measurement.

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What A3 Education Software was missing was a catch.

Something to make their product tangible and desirable to their target market, school district administrators.

The A3 Education Software enables teachers to spend less time on paperwork and more time teaching. A3's software EMPOWERS a classroom. The use of Empowerment as a concept works on multiple levels. 

• Prior to A3, teachers actually still use paper to document student progress. Now, the classrooms are powered.
• A3 software actually gives the teachers time they were missing.
• A3 software gives administration to ability to see into a classroom and make necessary changes.
• The software tracking system empowers decision making. 

With our concept solidified, we supported this idea with ancillary imagery in an organic nature. Our goal was to promote; growth, of students and schools, as well as the contemporary concept of Green through the elimination of paperwork. 

Target the Audience and the Situation

The poster below was created for a education conference.

Our goal was to continue the branding from the web site, while catching attention from a distance. We wanted this sign to deliver a focused message then draw visitors in to ask questions. This poster is 8' tall. We wanted the "administrator" to have eye contact with our administrator figure in the poster.